Franks RedHot Integrated Ad Campaign Student Work Winter 2023

#RedHotRec is an integrated ad campaign for Franks RedHot. I wanted to deviate from the typical advertising they do and chose a text heavy social challenge to push users to utilize Franks Hot Sauce in everyday recipes. The campaign includes a social challenge and a quiz users can take both in store and at home to find recipes they can make with pre-existing ingredients they have or that they can grab in store along with hot sauce.